No Logic, Just Gorgeous Hoopla

"No Logic, Just Gorgeous Hoopla" is a song by alternative metal group Triple Seven. It was released on April 23, 2011 as the lead single for the quintet's second full-length studio album Ghost Romance.

Composition
The second track off Triple Seven's sophomore record, "No Logic, Just Gorgeous Hoopla" properly introduces the band's current musical direction; prior to this song is drone-tinged opener "Nicotine and Egrets", which segues into the following number on the album version. From a stylistic perspective, the song follows a traditional pop structure and relies on Paulie Schumaker's thick bass lines a lot as well as frontwoman Ashlee Erickson switching between airy, yet controlled singing and what sounds like "demonic bellowing". The guitar work during the verses has been described as "relentless above anything else", with the riffs being played in rapid succession, although there is also quieter strumming once the bridge section drops. According to lead guitarist Ray Drieberg, this is one of his favorite songs to perform live.

Music video
The video for this track was directed by Jamie Hewlett, of Gorillaz and Tank Girl fame. Made available nearly a year after Ghost Romance was first released, it features a mixture of 2-D characters and CGI footage.